CAR Moves Forward with Statewide MLS

Published: January 27, 2009

Jan. 26, 2009

Dear C.A.R. Member:

I’m very pleased to be able to share three important developments with you regarding CALMLS, the statewide Multiple Listing Service (MLS) initiative, that impact every REALTOR® in California. This past weekend at the C.A.R. board of directors meetings in Monterey, following an extensive vetting process that included input from REALTORS® and other stakeholders statewide, CALMLS named Concentric as its technology partner; secured a $3 million line of credit for partnership activities, ongoing operations, and future development; and debuted dynamic new branding for CALMLS’ products and services.

Selecting Rocklin, Calif.-based Concentric was a critical first step toward a more current and flexible MLS system, designed with a real estate agent’s needs in mind. Platform- and browser-neutral, Concentric’s Web-based system performs substantially faster than any product on the market. CALMLS will incorporate many different technologies to allow choice as well as myriad new applications for the licensees accessing the system, including creating the foundation for a property-centric database that will allow members easy access to relevant data on all properties in California. Concentric’s next-generation product is a notable and clearly visible leap forward from current MLS software and is built on a platform that can adapt to ever-changing technology needs.

CALMLS also debuted new branding for the products and services offered by the statewide MLS entity. These now will be branded as calREDD™, an acronym for California Real Estate Dynamic Data.  The new calREDD™ branding reflects the long-term vision of creating one database for all California real property, with advanced technology that goes beyond current MLS systems and incorporates a database rich with detail about every single property in the state.

At the directors meetings this past week, Concentric conducted standing-room only demonstrations, with local REALTOR® associations vying for priority to have the system for their respective MLSs. In fact, 66 local REALTOR® associations and three regional MLSs representing more than 120,000 members across the state already have signed letters of intent to participate in CALMLS.

CALMLS will allow brokers and agents to access the statewide data through any participating AOR or MLS. Associations and MLSs may be part of the system by using the new vendor as their primary software or by continuing to operate under their current systems and providing data feeds to the statewide database.

CALMLS’ chairman, REALTOR® Mike Silvas, put it this way: “This initiative will fundamentally improve the most critical service for California REALTORS®. Thanks to the hard work and visionary leadership of California REALTORS®, CALMLS is poised to provide real estate professionals with next-generation technology in the MLS arena, as well as the ancillary benefits of optimized pricing and product flexibility. The historic actions taken this past week mark a sea change for the real estate industry in California.”

I couldn’t agree more. This is an exciting time to be a real estate professional and a member of your state Association. I’m glad we’re on this journey together, and we’ll keep you apprised of future developments impacting CALMLS as they occur.


James Liptak
2009 President

C.A.R. e-Blasts are published by the CALIFORNIA ASSOCIATION OF REALTORS®, a trade association representing nearly 200,000 REALTORS® statewide.

Executive offices:
525 South Virgil Ave., Los Angeles CA 90020
phone (213) 739-8200; fax (213) 480-7724

Legislative offices:
980 Ninth Street #1430, Sacramento CA 95814
phone (916) 492-5200; fax (916) 444-2033

To view C.A.R.’s Privacy Policy click on this link:

You are receiving this in HTML. To receive it in text format, Click here

To be removed from this mailing list please do not respond to this e-mail. Simply Click Here

To contact C.A.R., click on this link:


Last modified: January 27, 2009 at 8:33 am | Originally published: January 27, 2009 at 8:33 am
Printed: September 22, 2020