Class 8: Ready. Set. Realtor - Price it Right, Thinking Like an Appraiser

Name: Class 8: Ready. Set. Realtor – Price it Right, Thinking Like an Appraiser
Start: 2026-08-25T17:30:00-07:00
End: 2026-08-25T19:00:00-07:00
Location: 26529 Jefferson Ave

Frida Anguiano

Operations Director

Frida Anguiano serves as the Director of Operations for the Southwest Riverside County Association of REALTORS® (SRCAR®), where she oversees daily operations and works collaboratively across departments to ensure exceptional service, operational excellence, and strategic organizational support for REALTOR® members.

With more than a decade of leadership experience in finance, accounting, procurement, and business operations, Frida brings a results-driven approach to process improvement, organizational efficiency, and fiscal management. Throughout her career, she has successfully led accounting and finance teams, implemented internal controls, developed standard operating procedures, managed budgets, negotiated contracts, and streamlined business processes across manufacturing, healthcare, construction, nonprofit, and service industries.

Frida holds a Bachelor of Science in Business Administration and an Associate of Arts in Human Resources Management from the University of Phoenix. She has also earned certifications in Accounting and Purchasing, Logistics, and Supply Chain Management from the University of California, Riverside, further strengthening her expertise in organizational leadership and operational management.

Passionate about building efficient organizations and delivering exceptional member experiences, Frida is committed to supporting the mission of SRCAR® by fostering collaboration, innovation, and operational excellence that empower REALTORS® to succeed.

Dennell Winston for SRCAR® Board of Directors

For the past 28 years, I have proudly served our industry and the communities we represent. Real estate is more than a profession to me; it is a calling to serve, advocate, and protect the interests of not only buyers and sellers, but also fellow REALTORS®. Throughout my career, I have been honored to serve on the Professional Standards Committee, Grievance Committee, as a State Political Coordinator, and currently as Chair of Local Government Relations. These leadership roles have given me valuable insight into the challenges and opportunities facing REALTORS® at the local, state, and industry levels.

I believe every REALTOR® deserves to be heard, represented, and supported. Whether you are a new agent building your business, a seasoned professional, or a broker leading a team, your voice matters. As a member of the SRCAR® Board of Directors, I will continue to advocate for policies, education, and resources that strengthen our profession, protect private property rights, and help our members succeed. My commitment is simple: to listen, lead with integrity, and represent the interests of all REALTORS® fairly and effectively.

A Voice for Every REALTOR®.
A Vote for Me Is a Voice for You.

I would be honored to earn your vote and the opportunity to serve you on the SRCAR® Board of Directors.

Dennell Winston
Candidate for SRCAR® Board of Directors

Denyse Wilson for SRCAR® Board of Directors

Denyse Wilson has been a full-time Realtor for over 19 years and is the CEO and founder of Rock Your Red for Heart and Stroke awareness nonprofit. Denyse is a native of Chicago, Illinois.

She holds a Bachelor of Arts Degree in Business Management and has served as President, Vice President, CFO and Board member for Southwest Riverside County Association of Realtors. She currently serves as SRCAR Diversity/Global Chair and New Member Orientation Chair. Denyse is an active member in Real Estate holding positions in leadership at the Local, State and National levels. She currently serves as Vice Chair for CAR Diversity Committee, National Association of Realtors Director, and California Association of Realtors Director. She was recently appointed to the CRMLS Board of Directors and named Realtor of the Year for 2025 by her peers. She holds the following designations as a Realtor, CRS, ABR, AHWD, C2ex and proud member of Women’s Council of Realtor for over 15 years. She is also highly active in her community, serving and giving back. Denyse currently serves on the City of Temecula’s General Plan Advisory Committee and just finished her five-year term as Commissioner for the City of Temecula’s Race, Equity, Diversity, and Inclusion commission. She currently serves as Vice-President of the Governing Board at Rancho Community Church in Temecula. She is a member of Professional Women’s Roundtable and Temecula Chamber.

Denyse was nominated for “Woman of the Year” by the County of Riverside in 2026, awarded the 2024 Joan Sparkman Unity Award for her service in the community, awarded the 2023 Community Hero Award for her unwearied involvement in the community, nominated for several service awards such as the Temecula’s Citizen of the Year for 2020, Murrieta/Wildomar volunteer of the year 2024. Denyse’s “Why” in Life is her family and Serving others.

Denyse Wilson Candidate for SRCAR® Board of Directors

Vincent Puterbaugh for SRCAR® Board of Directors

For nearly three decades, real estate has been more than my profession—it has been my calling. Over those years, I have had the privilege of guiding countless families through one of the most significant decisions of their lives, building relationships that have lasted long after the closing table. This industry has given me a career, a community, and a deep sense of purpose. Now, I am asking for the opportunity to give back by serving on the Board of Directors of the Southwest Riverside Association of Realtors. My commitment to our profession goes beyond transactions. For fifteen years, I have served on the Professional Standards Committee, where I have worked to uphold the ethics, integrity, and accountability that define what it means to be a Realtor.

That experience has taught me that our reputation is our most valuable asset, and protecting it is a responsibility I take seriously. I understand the standards our members are held to, and I know what it takes to defend the public’s trust in our industry. As our profession moves into the future, technology will continue to reshape how we serve our clients and run our businesses. I embrace that change and recognize the opportunities it brings. But amid all the innovation, I believe it is just as important to remember our roots—the personal relationships, the local knowledge, and the handshake-honest values that built this industry and still set great Realtors apart. I can offer that balance: respect for where we have been paired with readiness for where we are going. I would be honored to put my experience to work for our members. With your support, I will bring dedication, perspective, and a genuine commitment to serving this association and the profession we all love.

Vincent Puterbaugh candidate for SRCAR® Board of Directors

Samir Riad for SRCAR® Board of Directors

I am proud to have been a member of SRCAR for 19 years and currently serve on the Legislative Committee. My journey began as a college student running a flooring business while earning a Master’s degree in Mechanical Engineering from California State University, Fullerton, and a Management degree from UC Irvine—all before I had a strong command of the English language. Throughout my career, I have worked as a manufacturing engineer, certified tax preparer, real estate investor, real estate broker, mortgage broker, and property manager. I have overseen more than 250 tenants and managed four homeowners associations, giving me a broad perspective on business, real estate, and leadership. I am passionate about helping agents succeed by promoting education, professionalism, ethical business practices, and continuous growth. I believe in hard work, lifelong learning, and turning challenges into opportunities. If elected to the SRCAR Board of Directors, I will focus on empowering our members with practical tools and resources, including: stronger negotiation and communication skills; effective time, resource, and stress management; building trust and lasting client relationships; proven sales and business development strategies; and overcoming personal and professional challenges. Together, we can strengthen our association, support our members, and help shape a successful future for our profession. Thank you for your consideration. I would be honored to earn your vote.

Samir Riad Candidate for the SRCAR® Board of Directors

Michael Perciful
Candidate for the SRCAR® Board of Directors

Over 20 years of dedicated real estate experience as a licensed broker.
Proven association leader, Served as President of the Southwest Riverside County Association of REALTORS® in both 2017 and 2024.
Extensive statewide and national experience, currently serving on the California Association of REALTORS® Board of Directors and the National Association of REALTORS® Board of Directors.
Served on the C.A.R. Executive Committee; Region 14 Chair; Land Use & Environmental – Land Use Issues Chair; and Professional Standards. Selected to serve as Region 14 Regional Chair for 2028.
Served as a three-time Delegate at N.A.R., representing SRCAR® members.
Major donor to RPAC REALTORS® Political Action Committee the key to protecting and promoting the real estate industry.
Strong advocate for protecting home values and promoting responsible community growth through his public service on the Hemet City Council, where he served as Mayor Pro Tem and Mayor.
Technology-forward approach that keeps agents competitive and informed in today’s fast-changing market.
Focuses on clear communication, ethical practices, and putting clients first in every transaction.
Passionate about serving fellow REALTORS® by bringing practical, real-world experience to the Board of Directors.
A proven leader who gets results and is now seeking to bring that same dedication back to the Southwest Riverside County Association of REALTORS® Board of Directors.

Michael Perciful Candidate for the SRCAR® Board of Directors

Kirk Effinger for SRCAR® Board of Directors

When I first made the decision to run for the SRCAR® Board of Directors five years ago, I did it as a relative newcomer to the association at that time. With an outsider’s perspective, I felt there was a disconnect between what SRCAR® members were expecting and what was being delivered. I’ve served on and led numerous non-profit organizations and government commissions, giving me a strong foundation in setting policy and running organizations effectively. George Bernard Shaw wrote, “Some men see things as they are, and say why. I dream of things that never were, and say why not.” In my view this is a challenge to look for better ways of doing things. For example, as a member of the Finance Committee and last year as Treasurer, I worked to bring more oversight and discipline to the association’s finances. The most important step in that effort was to bring on a financial professional to act as CFO for the organization, a position that had up to that point been filled by a REALTOR® volunteer.

We reined in a budget that had serious deficiencies and implemented policies befitting a multi-million dollar organization. There has been a lot of change for the better at SRCAR®, some of which I was a part of implementing. But there is still work to be done. Our industry faces numerous challenges — rising costs, legal challenges, broker consolidation—and our focus needs to be on delivering solutions to these challenges. I will continue building an association more responsive to our members, educating our members on how to protect themselves and their clients, and demanding financial accountability. If you would like to know more about me or my vision, please reach out at [email protected], or my cell: 619-200-3387. I would be honored to have your vote.

Kirk Effinger Candidate for SRCAR® Board of Directors

Theresa DiCiolla for SRCAR® Board of Directors

Theresa DiCiolla has been a proud member of the Southwest Riverside Association of REALTORS® (SRCAR®) since 2009 and has dedicated her career to serving both her clients and the real estate profession. Throughout her years of involvement, she has remained committed to advancing professionalism, ethical business practices, and strong advocacy for real estate professionals. Theresa currently serves on the SRCAR® Board of Directors as Treasurer and is seeking re-election after four years of service. During her tenure, she has worked to support initiatives that strengthen the Association, enhance member value, and ensure that SRCAR® remains a trusted resource for its members. Her commitment to organized real estate extends well beyond the Board. Theresa has served on SRCAR®’s Professional Standards Committee for nine years, helping uphold the ethical standards that protect both consumers and the integrity of the profession. She has also served on the Finance Committee for three years (currently the chair), contributing to the responsible stewardship of Association resources and long-term financial planning. At the state level, Theresa serves on the Board of Directors for the California Association of REALTORS® (C.A.R.), where she is an active member of both the Professional Standards Committee and the MLS Policy Committee.

Through these leadership roles, she stays engaged with emerging industry issues, policy development, and best practices that impact real estate professionals throughout California. Theresa believes effective leadership begins with listening, collaboration, and a commitment to service. She is dedicated to representing the voices of SRCAR® members, promoting transparency, supporting professional growth, and helping position the Association for continued success. She would be honored to earn your vote and continue serving the SRCAR® membership with integrity, accountability, and a vision for the future.

Theresa DiCiolla for SRCAR® Board of Directors

Julie Chadwick

Events & Industry Engagement Director

Julie Chadwick serves as the Events and Education Director for the Southwest Riverside County Association of REALTORS®, bringing more than a decade of experience with the Association, strong organizational skills, and a genuine passion for supporting REALTORS® through education, events, and engagement. Julie works closely with SRCAR® committees, leadership, and industry partners to support and create meaningful member events, educational programs, and professional development opportunities that provide value to REALTORS® throughout Southwest Riverside County.

Before joining SRCAR, Julie owned and operated a fitness bootcamp where she focused on motivating and empowering others through health, wellness, and personal growth. She also taught etiquette and empowerment classes for children, helping young people build confidence, communication skills, and self-respect.

Known for her positive attitude, creativity, and solution-oriented mindset, Julie enjoys creating experiences that help members connect, learn, and grow.

Esmeralda Sanchez

Broker/Owner | SRCAR Board of Directors

With over 20 years of experience in the real estate industry, Esmeralda Sanchez is the Broker and Owner of Honest Realty Group, Inc. and the founder of Honest Professional Services. Her career is defined by a steadfast commitment to integrity, professional excellence, and a deep-rooted passion for serving her community.

Leadership & Advocacy
A recognized leader within the Southwest Riverside County Association of Realtors (SRCAR), Esmeralda currently serves on the Board of Directors. Her influence extends through her roles as Chair of the Professional Development Committee and as a member of the Property Management and Governing Committee, where she works to elevate industry standards and provide fellow professionals with the tools they need to succeed.

Expertise & Education
Her multifaceted professional background offers clients and colleagues a unique advantage. She holds a Bachelor’s Degree in Interdisciplinary Studies, is a CTEC-certified Tax Preparer, and is fully bilingual. This diverse skill set allows her to navigate complex transactions with a comprehensive understanding of both the financial and interpersonal aspects of real estate.

Community & Philanthropy
Deeply invested in the growth of the, Esmeralda is an active member of both the Hemet/San Jacinto Chamber of Commerce and The Greater San Jacinto Chamber of Commerce. Her commitment to service is reflected in numerous accolades, including:

– Paul Harris Fellow (Rotary International)
– Rotarian of the Month
– Community Leader Award

Under her leadership, Honest Realty Group, Inc. prioritizes “giving where we live,” consistently supporting local non-profits through financial donations and volunteer hours.

Personal Background
Beyond her professional endeavors, Esmeralda believes in the importance of mentorship and family. She has dedicated her time as a youth girls’ softball coach and finds her greatest joy in spending quality time with her husband and children.

Gabe Almeida

Director
Gabe Almeida, “Your Local Detective-Realtor®,” is a Torrance, California native with a rare blend of real estate, construction, and law-enforcement experience. With 14 years as a licensed real estate agent and over 30 years as a real estate investor, Gabe brings deep market knowledge and hands-on expertise to every transaction.

His background in construction, investing, and public service allows him to approach real estate with a sharp eye, strong ethics, and a true commitment to helping others.

Now with RE/MAX ONE, Gabe serves clients throughout Southern California, specializing in residential and income properties, luxury homes, land, probate and trust sales, and working closely with seniors, investors, and first-time buyers. His mission is simple: serve clients with integrity, experience, and care—just as he’s done his entire career.

Joanne Castro

Director
Joanne Castro is a Broker/ Owner and Realtor® based in Temecula California, serving the Inland Empire and surrounding communities. She believes the strength of the Realtor® community lies in integrity, advocacy, and a genuine willingness to support one another.

Joanne currently serves on Professional Standards and is an Ethics Advocate for both Southwest Riverside County Association of Realtors® SRCAR and the California Association of Realtors® -C.A.R.

Her commitment to education and thoughtful leadership is reflected through her involvement with the Professional Development Committee, Core Member of the iBroker Forum, MLS Task Force Committee, and prior service on Grievance Committee. She also served as the Program Director for Women’s Council of Realtors®, and past Ambassador for the Murrieta/ Wildomar Chamber of Commerce, and the Rotary Club of Temecula.

As a member of the SRCAR Board of Directors, Joanne is dedicated to principled governance, fair process, and being an accessible, trusted resource for members, particularly those navigating the early stages of their careers.

Yvonne A. Ruiz

Director
Yvonne A. Ruiz has been a licensed real estate professional since 2000, bringing more than two decades of experience across multiple areas of the real estate industry. Her diverse background gives her a well-rounded perspective and a strong understanding of the needs of both REALTORS® and clients. Yvonne is passionate about guiding, educating, and advocating for her clients, with a special focus on serving the Hispanic community. Her goal is to ensure every client feels conﬁdent, informed, and empowered throughout their real estate journey.

Yvonne has proudly served SRCAR since 2013. She began her involvement on the Affiliate Committee as a Notary Public and Certified Loan Signing Agent, volunteering wherever support was needed. After becoming a REALTOR® in 2016, she quickly joined the Legislative Committee, now the Local Government Relations Committee, as well as the Education Committee, now the Professional Development Committee. Since early 2022, she has also served on the Grievance Committee. Yvonne is a SRCAR Institute Graduate and has completed the Temecula Trekkers, Menifee Masters, and Lake Elsinore Leaders Real Estate programs. She actively participates in association meetings, networking opportunities, and community events, and she is committed to ongoing education so she can better educate and serve her clients.

In addition to her real estate career, Yvonne is the owner of Wine Country Notary, a business she has successfully operated for 20 years. Her extensive loan signing experience strengthens her ability to support both agents and clients, allowing her to confidently navigate the full life cycle of a real estate transaction from start to finish.

Originally from South Texas, Yvonne has called Temecula home for more than 25 years. She enjoys spending time with family and friends, staying involved in the local nonprofit community, and exploring all that the area has to offer, including local wineries and Old Town Temecula.

Clara Asimakopoulos

Director
Clara Asimakopoulos is a distinguished leader in the real estate industry, highly experienced and respected figure in the real estate industry, serving as the Broker owner of Flagship Real Estate, Inc for the past 22 years. With an impressive career spanning over 30 years in the real estate industry and 25 years as a member of SRCAR, Clara has established herself as a trusted expert and influential voice in the Temecula Valley region.

In addition to her successful business ventures, Clara has made significant contributions to the advancement of the real estate industry, serving on the following committees:

- Chair of SRCAR’s Local Government Relations (LGR)
- Professional Standards, 13 years
- Grievance Committee, 3 years
- A key contributor in the creation of the SIG designation and a proud SIG graduate
- iBroker Core Committee and Forum, 8 yrs
- Legislative Committee, 3 yrs
- Education Committee, now known as Professional Development, 4 yrs
- Government Affairs Director for the NAHREP’s Temecula Valley Chapter for three years where her leadership helped the chapter earn

NAHREP’s prestigious national award of Advocacy Chapter of the Year recognition

NAHREP Alumni and the Hispanic Wealth Project, Certified Trainer

Clara has collaborated with State and local elected officials, forming strong relationships. Clara has spoken to these groups and individuals, advocating for the American Dream of Homeownership for our workforce; property owner rights and various issues affecting the real estate industry. Her extensive knowledge and involvement in the real estate market makes her a true leader in the field.

Beyond her professional achievements, Clara is passionate about giving back to her community. Clara proudly serves on the committee for “A Day in Her Shoes” an annual event that empowers women, benefiting the non-profit organization Oak Grove Center in Murrieta. Clara also volunteers for Project Touch.

Clettis Michael Allen

Events & Education Director
Southwest Riverside County Association of REALTORS
Clettis Michael Allen is an accomplished events, education, and nonprofit executive with over a decade of experience designing high-impact programs, producing large-scale events, and leading community-focused initiatives across California. With a strong background in operational leadership, training development, and partner engagement, Clettis excels at creating meaningful, organized, and memorable experiences for diverse audiences.

Before joining the Southwest Riverside County Association of REALTORS®, Clettis served as Executive Director and a Senior leader at Healing California, where he managed statewide mobile dental and vision clinics, coordinated hundreds of volunteers, and oversaw complex event operations. Under his leadership, the organization provided care to nearly 25,000 patients, strengthened community relationships, and delivered logistics-heavy clinics that required precision planning, multi-department coordination, and exceptional communication. He also developed and facilitated multi-session training programs that supported professionals, volunteers, and organizational partners.

Clettis is also the co-founder of The Allen Family xoxo LLC, a lifestyle brand and event-planning company dedicated to curating personalized, unforgettable experiences. The company specializes in event and wedding planning, offering clients a uniquely tailored approach that reflects their vision, personality, and story. Through this work, Clettis brings creativity, hospitality-driven detail, and a deep commitment to client experience—skills that elevate his ability to design engaging REALTOR® education programs, member events, and association-wide initiatives.

Across all roles, Clettis is known for his strategic mindset, warm relationship-building style, and passion for elevating learning and event experiences. He brings strong expertise in curriculum planning, program evaluation, vendor and sponsor partnerships, and event logistics—ensuring REALTORS® receive high-quality education and dynamic opportunities for growth.

Driven by service, creativity, and community impact, Clettis is committed to enhancing the REALTOR® experience through exceptional events, innovative programming, and member-focused education.

Julie Paule

Government Affairs Director

Julie Paule serves as SRCAR’s Government Affairs Director. As President of Paule Consulting, Inc., a public affairs and political consulting firm, she represents a wide range of clients, including a real estate trade association, local elected officials, ballot measures, and presidential campaigns. Julie brings more than eighteen years of direct experience managing local lobbying and government affairs across five Southern California counties on behalf of a statewide property owners association. In this capacity, she has advocated for pro-property rights policies and worked extensively on issues involving rent control, land use, and local housing issues. She also has experience navigating both state and federal legislative environments, offering a comprehensive understanding of real estate policy and regulation. She currently serves on the Board of Directors of the Inland Empire Business Political Action Committee and the City of Yucaipa’s Mobilehome Park Committee.

Outside of her professional work, Julie is active in several community-based organizations and nonprofits. She is a dedicated scouting adult volunteer and previously served on the Board of Directors for Temecula Preparatory School, a K–12 classical charter institution. Julie is also a member of the California Women’s Leadership Association, Daughters of the American Revolution, and is a 2008 graduate of the Marian Bergeson Excellence in Public Service Series.

She holds a Bachelor of Arts in Speech Communications with a minor in Political Science from California State University, Fullerton, and is a Certified Event Planner.

Julie lives in French Valley with her husband of 25 years, Phil Paule, who is elected to the Eastern Municipal Water District Board of Directors and serves as Chief of Staff to Riverside County Supervisor Karen Spiegel. They have two sons, Miller (19) and Hudson (18).

Taunee English

Chief Financial Officer/Chief Strategy Officer

Taunee English is a dynamic leader, U.S. Navy Veteran, and award-winning Real Estate Broker recognized for her expertise in financial strategy, operational excellence, and real estate innovation. As SRCAR’s Chief Operating Officer and Chief Financial Officer, she brings over 30 years of accounting and business management experience and more than 20 years in real estate to drive sustainable growth, fiscal responsibility, and organizational transformation.

Before joining SRCAR, Taunee served as a Fractional C-Suite Executive (COO, CFO, CMO, and CTO) through her firm, The Business Caretaker, which she has owned for over 25 years. In this capacity, she has advised entrepreneurs, nonprofits, and real estate professionals on financial growth, systems optimization, and strategic planning. A former IRS-certified Enrolled Agent (Tax Specialist), Taunee also managed a CPA firm and provided business management services for industries ranging from legal and medical to film and television. Her fractional leadership extended to Pacific Child & Family Associates, where she led its growth from a sole-owner operation to more than 200 employees, transforming it into a multi-million-dollar national leader in ABA therapy. Under her leadership, the company became the first in its industry to be acquired by private equity, completing a landmark recapitalization with Great Point Partners.

A Certified Probate and Trust Real Estate Specialist (CPRES), Taunee was the inspiration and muse behind Attorney Paul Horn’s creation of the Certified Probate & Trust Specialist designation now offered through the California Association of REALTORS® (C.A.R.). She is also a Professional Fiduciary, frequently serving as Personal Representative and Successor Trustee for Probate and Trust Estates—an extension of her mission to help families navigate the legal and emotional complexities of estate administration.

Taunee proudly served our country as a U.S. Navy Veteran and is equally devoted to the importance of education, holding more than 15 distinguished real estate certifications and designations, including Certified Probate Real Estate Specialist, Seniors Real Estate Specialist, Pricing Strategy Advisor, Certified Negotiation Expert, and National Commercial Real Estate Advisor. She has been practicing in the real estate industry for over 20 years and is the independent broker-owner of Lions Realty Group, a boutique real estate brokerage serving the Greater Los Angeles area.

Taunee was featured in Modern Luxury Angeleno Magazine’s “Women of Influence – The Perfect 10” (March 2020) and named 2019 REALTOR® of the Year by the Greater Los Angeles REALTORS® Association. With over 15 years in REALTOR® leadership, she has served at the local, state, and national levels—including Treasurer, Finance Chair, and Business Development Chair for the Greater Los Angeles REALTORS®, State Director and Investment Committee Chair for the California Association of REALTORS®, and Co-Chair of the Communities of Interest Committee for the National Association of REALTORS®. She also served as the 2021 President of the LA/Beverly Hills Network of the Women’s Council of REALTORS®, passionately advancing women as business leaders in real estate and their communities.
As an avid fan, Taunee once held the social media title of “Shark Tank Guru” because of her uncanny ability to predict which deals each Shark would accept or pass on—with an impressive 85% success rate.

And most of all, she is the devoted daughter to her parents – a mother that she plays Twinsie with fashion photo shoots (at least three times a year) and a father who has the onset of Alzheimer which was what prompted Taunee to obtain her certificate in Fiduciary Management from UC Riverside and to further her work with families in establishing Trust and avoiding Probate.

La Shawn Scales, RCE, AHWD, C2EX

Chief Executive Officer
With 15 years of dedicated experience in the real estate association industry, La Shawn is a leader known for driving organizational growth, enhancing member value, and cultivating strong industry partnerships. Throughout her career, she has held key leadership roles where they have successfully led strategic initiatives, improved operational efficiencies, and championed advocacy efforts on behalf of real estate professionals.

La Shawn brings a wealth of knowledge in governance, member engagement, professional development, and association management. Her forward-thinking leadership style and ability to foster collaboration among staff, board members, and industry stakeholders have positioned her as a trusted voice within the real estate community.

Passionate about elevating the standards of the profession, her work consistently reflects a commitment to empowering REALTORS®, advancing industry priorities, and building sustainable organizational success.

La Shawn approaches every challenge with strategic insight, integrity, and a relentless focus on delivering value to members.

Gratton Donahoe

Director
I am the Southern California Broker for an ERA team that operates in California, Nevada, Utah, Arizona and Texas. Our organization transacts over $2 billion in real estate annually, and manage close to $500 million in real estate for our clients. We accomplish this through our proprietary software offerings that more effectively connects our clients to our nearly 800 affiliated agents and brokers. Through our brokerage sales and property management experience, we help train and develop real estate entrepreneurs to cascade our messaging to their friends, families and spheres.

We are passionate about peace – financial peace in particular. We believe it spreads through real estate more than any other investment. Our vocation is to educate and serve our clients so their real estate decisions bring them closer to reaching their lifelong goals. We love to partner with our clients and envision not the highest priced property attainable, but the smartest purchase that leads to less worry, more family-time, and more joy.

We believe that real estate ownership is the key to closing generational wealth gaps, and are relentless in our goals to coach and teach consumers and licensees alike in the opportunities that exist through real property ownership.

Frank Galante

Member of the Board of Directors

Frank Galante is an experienced and dedicated real estate professional with over 34 years in the industry. As a member of the Board of Directors for 16 years, he has consistently contributed to the development and direction of the Southern California Regional Association of Realtors (SRCAR). Frank is also a seasoned broker at Galante Real Estate, specializing in a wide array of services, including broker supervision, manufactured home sales, and mortgage lending. His extensive background includes seven years in the finance department and his expertise spans real estate operations, finance, and management.

A longtime advocate for professional development, Frank is an active member of the Young Professionals Network (YPN) and a certified REO broker. His commitment to excellence in the industry is demonstrated through his impressive achievements, including receiving the prestigious Century 21 Wright Centurion Award 8 times and being inducted into the Century 21 Hall of Honors.

Frank is passionate about continuing education and has attended numerous mandatory and voluntary real estate classes through SRCAR. He is also expanding his skill set by learning American Sign Language (ASL), reflecting his dedication to inclusivity and broader communication in the real estate field.

Frank’s philosophy revolves around practical business growth—his motto is simple: “Make money and pay the bills,” a mindset that has guided his successful career and solidified his position as a key leader in the real estate community.

Dirissy Doan

Dirissy Doan is an award-winning government relations professional with nearly two decades of experience in the Real Estate industry. Throughout her impressive tenure with a local real estate association, she has demonstrated a strong personal commitment to her ultimate role as brand ambassador, creating positive and productive partnerships with business and non-profit executives, community stakeholders and elected officials throughout the Orange County region and beyond to burnish the REALTOR® brand, providing opportunities for her vast Association membership to stay connected and be of service to the community while serving on various boards and committees herself. As a first-generation Vietnamese American raised in Southern California, Dirissy understands the importance of celebrating the diversity that makes California unique. This perspective, coupled with her innate desire to thrive in any environment, provides her with the understanding and tools needed to problem solve and seek resolution in all situations, a skill she has come to be known for. Having earned her “REALTOR® Association Certified Executive” (RCE) designation in November 2023, she is excited to take on her new role at the Southwest Riverside County Association of REALTORS® and looks forward to bringing the same vigor to her position as the Government Affairs Director.

Taylor Mojarro

Membership Services Specialist
Taylor Mojarro is a dedicated Membership Services Specialist at SRCAR®, where she provides essential support to new and current members. Taylor plays a key role in managing incoming applications through online submissions, emails, and walk-ins, ensuring that each application is assigned to the appropriate staff member for processing. She is also responsible for keeping agents informed about upcoming orientation sessions, reaching out to those who have not yet fulfilled their requirements, and ensuring that fines are issued when necessary, with brokers notified once completed.

Before joining SRCAR®, Taylor gained valuable experience in customer service, working with mattress cover manufacturers and customers as a project coordinator. This background has helped her develop strong skills in member service, customer care, and communication.

One of Taylor’s key achievements is being recognized as a team player and for her exceptional customer service. She has built strong relationships with customers who appreciate her prompt responses and her commitment to over-communicating to ensure their needs are met. Her ability to keep members informed and provide thorough, timely assistance has earned her a reputation for outstanding service. Whether responding to phone calls or emails, she ensures that every member receives the attention they need with efficiency and care.

Angelina Ruelas

Membership Services Specialist
Angelina Ruelas is a dedicated Membership Services Specialist at SRCAR®, where she plays a pivotal role in ensuring that members receive the support and assistance they need. Angelina’s responsibilities include handling incoming calls, assisting members in the office, processing applications, managing payments, and facilitating transactions for merchandise and lockboxes. She also provides valuable guidance on the Code of Ethics, helping members understand and adhere to professional standards.

One of Angelina’s key achievements has been her continuous growth in understanding member needs and refining her ability to fully assist them. By learning more about SRCAR® systems and member expectations, she has significantly enhanced the level of service provided. Her dedication to improving her skills has been instrumental in offering efficient and accurate support.

Angelina’s commitment to excellence and her focus on service make her an invaluable asset to the SRCAR® team, as she continues to support members with dedication and precision.

Michelle Jackson

Michelle R. Jackson, Esq. Michelle Jackson serves as the Director of Risk Management at SRCAR. Additionally, Ms. Jackson runs two small businesses, including a government affairs and consulting business located in Dana Point as well as her own sole proprietor law firm. Prior to her current roles, Ms. Jackson served as in-house counsel for a large real estate investment trust (“REIT”) located in Irvine, California. Preceding her work at the REIT, Ms. Jackson served as counsel and acting chief compliance officer at a large investment management firm located in San Diego, California. Additionally, Ms. Jackson served as a gubernatorial appointee to the California Board of Accountancy; and, she served on the Board of Governors for Saddleback College where she was Chairperson of the Finance Committee and 1st Vice President of the Board, and she sat on the Board of Tilly’s Life Center. Also, Ms. Jackson served as Vice Chair for the Dana Point Planning Commission.

Prior to moving back home to California, Ms. Jackson served as a Presidential appointee at the U.S. Department of the Treasury. In that capacity, Ms. Jackson served as Senior Advisor to the Assistant Secretary for Financial Institutions and was required to obtain Top Secret clearance. Ms.Jackson had the privilege of staffing or representing the Assistant Secretary in meetings with White House staff, Congressional Members and their staffs, Commissioners, Directors and other high-level employees from the Securities and Exchange Commission, Federal Reserve Board, and all other federal financial regulatory bodies. Before serving at the Department of the Treasury, Ms.Jackson was counsel to the U.S. Senate Banking Committee under Chairman Senator Phil Gramm. In that position, she worked and communicated extensively with Members in both the U.S. Senate and the U.S. House of Representatives, the Securities and Exchange Commission, the Commodities Futures Trading Commission, the banking regulators, as well as with all registered securities exchanges. Additionally, Ms. Jackson analyzed, and has given numerous speeches on, how legislation, including the Sarbanes Oxley Act of 2002 and the Sudan Peace Act, could impact corporations and the financial markets; and, subsequently, how the proposed regulations promulgated under the various laws could affect the financial industry.

Ms. Jackson earned a Masters of Law (LL.M.) degree in Securities and Financial Regulation from the Georgetown University Law Center, a Juris Doctor degree, graduating magna cum laude, from Whittier Law School, and earned a Bachelor of Arts degree, graduating summa cum laude, from the University of North Dakota.

Mariah Powers

Mariah Powers is the Executive Assistant at the Southwest Riverside Association of REALTORS®, where she plays a vital role in supporting the Association Executive in achieving the organization’s goals and objectives. In this capacity, Mariah provides comprehensive administrative assistance, manages schedules, coordinates travel, and oversees key projects to ensure deadlines are met and initiatives are successfully executed.

Mariah has been in the REALTOR® industry for four years. Prior to joining SRCAR®, she served as a Compliance Analyst at CRMLS and held roles at the California Association of REALTORS®, including Membership Data Coordinator and Leadership Development Coordinator. These positions enhanced her skills in project management, data accuracy, and fostering organizational growth.

Mariah earned her Bachelor’s degree in Communications from California State University, Sacramento, in 2020. She is committed to leveraging her extensive experience and industry knowledge to drive organizational success and support the advancement of the REALTOR® industry.

Rebecca Anguiano

Membership Director
Rebecca Anguiano is the Membership Director at SRCAR®, where she is responsible for maintaining an up-to-date membership database, ensuring accurate tracking of renewals, new sign-ups, and membership status. Her role involves analyzing membership trends and generating reports to provide insights that inform decision-making and enhance member services. By ensuring the precise entry of membership data, Rebecca plays a crucial role in streamlining processes and providing reliable information to both members and staff.

One of Rebecca’s key achievements has been her ability to keep detailed monthly reports on membership changes, which allows SRCAR® to continuously improve its services and better understand member needs. She is committed to ensuring that the membership staff at SRCAR® consistently delivers a seamless and delightful experience for every member, focusing on quality service and support.

With nearly 10 years of customer service experience, Rebecca brings a wealth of knowledge in member relations and service excellence. Her background has equipped her with a strong foundation in communication, problem-solving, and organizational skills, making her an invaluable asset to SRCAR® and its members.

Michelle Medley

Michelle Medley – MLS Administrator

Michelle Medley is a seasoned professional with 18 years of experience at SRCAR®, where she has built a reputation for excellence and commitment. As the Membership Supervisor and Manager of the Hemet office,

Michelle oversees a variety of key functions that support both members and the organization. Her extensive tenure has given her a well-rounded expertise across multiple areas of real estate association management.
Michelle’s professional development includes completing the REALTOR® Association Management (RAM) program, which covers all facets of REALTOR® association management and policy. This training has equipped her with a comprehensive understanding of the real estate industry and the nuances of association operations. Throughout her career, Michelle has worked in several critical departments, including Broker Compliance, Membership, Supra, Sentrilock, and MLS, gaining valuable insight into each area.

Her broad experience and dedication to supporting members make Michelle a vital asset to SRCAR®. Whether she’s managing membership services, ensuring compliance, or overseeing office operations, Michelle’s goal is always to provide exceptional service and facilitate a smooth experience for all involved.

Vanessa Miranda

I’m Vanessa Miranda, Chief Administrative Officer for Southwest Riverside County Association of Realtors®, with 25 plus years of experience in leading Staff and Teams in different industries, as CAO, Human Resource Manager and Project Management. My passion is to lead by example, by setting a vision and providing direction, motivation, and guiding a team/organization towards achieving its goals, fostering collaboration and inspiring others to act collectively. My goal is to empower individuals to work towards their own success and to share a purpose while working together.

Elizabeth Montes

Membership Services
Processing applications, Ethics Requirement, Customer Service.
Started with SRCAR® January 25th, 2018
Areas of specialization: Membership, Supra, Sentri, Ethics

Joseph Chitay

Joseph Chitay is the Finance and Operations Manager for SRCAR. He has worked at SRCAR for 13 years. Before joining SRCAR he worked for a Customs Broker and Freight Forward company in Los Angeles in the accounting
department for 5 years. He has enjoyed working in the finance field as he gets to develop problem solving skills and explores finding ways to bring more value to the company. He has enjoyed serving Real Estate Professionals with great pleasure and being part of their success in their business. As he also oversees the Real Estate Store for SRCAR he continues to find ways to bring products for Real Estate Agents in order to have a successful open houses.

Amy Vogt

Amy is new to the SRCAR team and is a member of the accounting department in the Murrieta office. She graduated from California State University, San Marcos with a degree in Business Administration. She has held various office administration and accounting positions including accounts receivable and as an auditor. For several years Amy owned and operated “It’s About Time”, Murrieta’s premier retail scrapbook store. Amy has been married to Andy for 27 years and they have four children. She is an active scout volunteer having served as a Girl Scout Troop leader for both her daughters and currently volunteers with her son and daughter’s scout troops on the Advancement team. She enjoys crafting, photography and decorating.

Anthony Kuo

Anthony Kuo is the Director of Education for the Southwest Riverside County Association of Realtors (SRCAR). He supports the efforts of the Association’s Professional Development Committee and toward that end produces, facilitates, and manages education programs including seminars, workshops, and partner events throughout the year. Anthony has led various projects and teams promoting public engagement and professional development efforts, specifically for government finance professionals and various trade associations. He previously served as a city Planning Commissioner and City Councilmember.

Justin McEwen

Government Affairs Manager
With a strong background in military service, government relations, and policy advocacy, Justin McEwen brings a wealth of experience to his role as Government Affairs Manager at SRCAR. In this capacity, he serves as a crucial bridge between the organization and various levels of government—local, state, and federal. By fostering and maintaining relationships with elected officials, regulatory bodies, and other key stakeholders, Justin ensures that SRCAR’s interests are effectively represented and aligned with evolving legislative priorities. Prior to joining SRCAR, Justin served for over eight years in the United States Air Force, where he honed his leadership, communication, and problem-solving skills in high-pressure environments. Upon his honorable discharge, he moved to Southern California to complete his college education, setting the stage for a successful transition into public service. Justin went on to serve as a Wounded Warrior Fellow in the U.S. Congress for over two years, gaining invaluable insight into the intricacies of federal policy and the legislative process. A dedicated professional with a commitment to public service, Justin is excited to continue making a positive impact by navigating the complex landscape of government relations on behalf of SRCAR.

Amanda Gutierrez

Broker Compliance Specialist
Amanda Gutierrez is an experienced professional specializing in Broker Compliance at SRCAR®. With a deep understanding of the California and National Association of Realtors® (NAR) regulations, Amanda plays a crucial role in ensuring the association remains compliant with industry standards. Her primary responsibility is to assist and communicate with brokers regarding their licensee status options, providing valuable guidance to maintain proper compliance.

One of Amanda’s key achievements is creating a streamlined system that allows the association to quickly access and manage different membership levels. She also developed the ability to run precise secondary and primary reports within the Rapattoni platform, and implemented a payment plan platform to offer members flexible payment options. These contributions have significantly improved operational efficiency and enhanced the member experience.

Amanda’s previous roles include serving as Legislative Committee Liaison and working in Membership and the Supra Department, where she honed her expertise in membership management, Supra systems, and compliance. Her focus on data integrity and training has been essential to her success, ensuring that the association’s records are accurate and up to date.

With a strong foundation in Membership, Supra, and Broker Compliance, Amanda is committed to supporting brokers and members with the highest standards of service and compliance. She continues to make a lasting impact by providing expert guidance, facilitating smooth operations, and fostering a culture of learning and growth within the association.

Gilbert Rodriguez

Gilbert joined the military out of high school, he served 4 years in the United States Marine Corps and was deployed to Operation Desert Storm. He also served 2 years in the California National Guard. Gilbert has a passion for serving and has been in the customer service industry for over 20 years. Gilbert joined SRCAR® in 2017. He believes it is important to build relationships with our members and brings that same passion to give excellent member service to SRCAR® members.

Stephanie Reid

Stephanie Reid – Multiple Listing Administrator / Member Services

Stephanie Reid brings over three decades of expertise in the real estate industry, having worked with six different Real Estate Associations since 1988. With a primary focus on MLS (Multiple Listing Service), Stephanie has become a trusted figure in the field, offering unparalleled service to both members and associates. She has played key roles in the Las Vegas Association of Realtors, where she ran the prestigious RRG designation program, coordinating classes with Real Estate Attorneys for members.

In addition to her extensive MLS experience, Stephanie managed the Professional Standards Department for four years at TIGAR Association, where she was certified by CAR. She conducted hearings and oversaw all Professional Standards in-house operations, ensuring fair and thorough processes. Stephanie also expertly ran both MLS and Supra systems at TIGAR while maintaining her dedication to member services, including handling membership changes, office migrations, and large listing transfers.

Since obtaining her real estate license in 1996, Stephanie has maintained an exceptional commitment to the real estate profession. Her prior experience as an escrow assistant at 1st American Title, coupled with her deep industry knowledge, positions her to understand the nuances and urgency of real estate transactions.
In her current role with SRCAR, she is driven by a singular goal: to be the first line of support for members, providing quick, efficient solutions with minimal red tape. Recognizing that real estate professionals rely on accurate listings to thrive, Stephanie is committed to ensuring her members’ success by making their jobs easier and solving problems with urgency.

Theresa DiCiolla

Director
Job title or role within the company Broker Associate; Mentor-Trainer

Brief explanation of your responsibilities Sales, training new agents on everything they need to know to be successful

Key achievements or career highlights IE Producer Magazine 2025 Top 500 Agents, have trained over 100 agents, Notary Public, SRCAR BOD, Professional Standard Committee Member 9 years, CAR
Director, SRCAR Finance Committee

Previous roles or industries (if notable) Mom of 3; grandma of 9; future Great Grandma (June 2025)

Relevant certifications or professional training. SFR, CDPE
Areas of specialization or unique skills. Probate, Short Sales, REO, Buyer and Seller agent
Tools, platforms, or methodologies you excel at

Cody Bellmeyer

Director
Cody Bellmeyer is a REALTOR® based in Temecula, California, and serves as a director for the Southwest Riverside County Association of REALTORS® (SRCAR). He is dedicated to helping clients confidently navigate the real estate market, offering guidance every step of the way.

In addition to his work in real estate, Cody is an attorney licensed to practice in California State Courts and the U.S. District Courts for the Southern and Central Districts of California. He brings valuable experience representing nonprofits and has worked with several REALTOR® associations across Southern California, providing legal counsel and advising on best practices to support the real estate community. Cody focuses on helping REALTOR® clients mitigate risks and avoid complex legal challenges in their transactions.

Outside of his professional life, Cody enjoys spending time outdoors with his family. He is also passionate about advocating for children’s rights and protection, supporting causes that promote their well-being.

Michael Bouma

Director
As a third-generation real estate professional, Michael Bouma has inherited a wealth of knowledge and expertise, which he has honed and expanded over a remarkable career spanning more than 35 years.
Throughout his journey, Michael has demonstrated an unwavering commitment to his profession and the betterment of the real estate community. He actively contributes to the industry through his involvement in various committees and organizations. As a member of the Grievance Committee (2024 Vice Chair), he diligently addresses and resolves disputes, ensuring fair and ethical practices within the field.
Additionally, his leadership as the Diversity Committee Chair highlights his dedication to fostering inclusivity and promoting diversity within the real estate sector. He works closely with the Professional Development Committee (as a committee Member) to collaborate with other committees and groups to promote DEI, Professionalism and Education for our members at large.

Michael’s contributions extend beyond committee work. His invaluable experience and insights led him to serve as the iBroker Chair (2022 – Present), where he plays a pivotal role in guiding and collaborating with fellow real estate brokers. This position showcases his leadership skills and willingness to invest in the growth and success of others in the industry.

Recognizing the importance of staying connected and informed, Michael is an active member of the National Association of Hispanic Real Estate Professionals (NAHREP). Through this association, he actively participates in events, networking opportunities, and educational programs that empower professionals in the real estate field. Michael believes in the power of continuing education. He is both a graduate of SRCAR Institute Graduate (SIG) as well as a Menifee Masters Graduate. He has held the SRES (Seniors Specialist) designation and his willingness to continue to learn and grow is evident as he recently received his Accredited Buyers Representative (ABR) designation.

Outside of his professional commitments, Michael has been deeply engaged in his local community. For 19 years, he dedicated his time and resources to a prominent non-profit organization in Orange County. Now, he participates in fundraising with local non-profits seeking to make positive changes in the local community.
Through his involvement, he has contributed to initiatives and projects that have positively impacted the lives of individuals and families within the communities he serves. He enjoys a wide variety of interests including (but not limited to) bowling, baseball and football. He loves cars and everything racing (F1, Indy, Nascar). When he is not engaged in Real Estate activities, you may find him enjoying our local wine at various wineries in our valley.

With an extensive background and a wealth of experience, Michael continues to be a respected figure in the real estate industry. His commitment to professional excellence, community engagement, and continuous growth sets him apart as a trusted advisor and an invaluable resource for all those seeking his guidance.

Imelda Manzo

Director
Imelda Manzo is the Broker-Owner of Premier One Realtors and a seasoned real estate professional with over 20 years of experience. Known for her dedication to excellence, client satisfaction, and community engagement, Imelda has built a stellar reputation in the industry. She currently sits on the board for Southwest Riverside County Association of Realtors and also sits on the National board of the National Association of Hispanic Real Estate Professionals.

As a bilingual agent fluent in English and Spanish, Imelda effectively serves a diverse clientele, ensuring clear communication and exceptional service. Her expertise spans a wide range of specialties, including REO properties, short sales, and probate transactions. She holds numerous certifications and designations, including ABR, AHWD, EPRO, PSA, SFR, CSSA, HAFA, CDPE, and SiG, which reflect her commitment to ongoing education and staying ahead in a dynamic market.

Imelda’s extensive contributions to the real estate community include serving on SRCAR’s Grievance Committee, Legislative Committee, I-Broker Committee, and Professional Development Committee. She is also GRI certified, further demonstrating her dedication to professional growth and advocacy for her peers.
As a longtime resident of Murrieta, where she lives with her husband and three children, Imelda brings a deep understanding of the local market. She works tirelessly to help both buyers and sellers achieve their real estate goals, always prioritizing her clients’ best interests with exceptional fiduciary care. Her motto, “Honesty and Integrity,” underscores her approach to providing reliable and trustworthy service.

When she’s not working, Imelda enjoys reading, learning languages, running and walking long distance, Zumba, and her favorite activity—Salsa dancing. Her passion for real estate, dedication to her clients, and commitment to her community continue to set her apart as a leader in the industry.

Vic Carrillo

2026 President
Vic Carrillo currently serves on the Board of Directors of the Southwest Riverside County Association of Realtors® (SRCAR®). He has been a licensed REALTOR® with SRCAR® since 2006, consistently maintaining exemplary standing throughout his career. In 2019, he achieved the SRCAR® Institute Graduate (S.I.G.) Designation after completing the associated coursework.

Driven by a passion for education, Vic became involved with the Professional Development Committee. He has served actively on the committee for the past five years and had the privilege of chairing it during the 2023-2024 term. In this capacity, he has played a key role in the development and oversight of training programs, offering support to instructors to enhance their effectiveness.

In 2021, Vic was appointed to the Board of Directors to complete the remainder of a fellow Board Member’s term. In 2023, he successfully ran for and was elected to a full term on the Board.

Throughout his tenure, Vic has contributed to both the Legislative and Finance Committees. He was also selected by the Board of Directors to represent SRCAR® as a California Association of Realtors® (C.A.R.) Director, where he collaborates closely with Senator Kelly Seyarto. In addition, Vic serves as a Traveling Regional Director for C.A.R., actively engaging in the Federal and Local Legislative, Professional Standards, and Transaction and Regulatory committees.

Kirk Effinger

2025 Treasurer
Kirk Effinger is an Associate Broker with Century 21 Affiliated in Temecula, with over 40 years of diverse experience in the housing industry.

A USAF veteran, he first worked in the wholesale lumber industry upon separation, then as a construction superintendent for one of the nation’s largest homebuilders, and later as a project manager.

Subsequently, Kirk worked as a loan officer, branch manager, and executive at several mortgage companies. In that capacity, he was active as an affiliate member of his local association, until he left the industry to start a magazine publishing company with his daughter. Following the negative effects of the

Great Recession on that business, he re-entered the real estate industry, focusing this time on the real estate sales side, which he has been doing ever since.

Kirk currently serves on the Board of Directors of the Southwest Riverside County Association of REALTORS® (SRCAR), and is a Director at the California Association of REALTORS® (CAR). In addition, he is Immediate Past-Chairman of the Board of the Palomar Health Foundation and is President-Elect of the Rotary Club of Murrieta.

When not working or volunteering, he enjoys reading, writing, the occasional golf game, and spending time with his wife, Kaye, and family.

Denyse Wilson

Director
Denyse Wilson has been a fulltime Realtor for over 18 years and is the Founder of Rock Your Red for Heart and Stroke awareness nonprofit. Denyse is a native of Chicago, Illinois and has lived in California for 29 years.

She holds a Bachelor of Arts Degree in Business Management and is currently serving as Board of Director for Southwest Riverside County Association of Realtor. Denyse is an active member in Real Estate holding positions in leadership at the Local, State and National levels.She currently is serving as National Association of Realtor Director, California Association of Realtor Director and SRCAR Board of Director. She is also active in her community, serving and giving back. Denyse currently serves as Commissioner for the City of Temecula’s Race, Equity, Diversity, and Inclusion commission. She currently serves as Vice-President on the Governing Board at Rancho Community Church in Temecula. In addition, she serves as Vice-President of Social Events for Temecula Valley Hospital Volunteer Foundation. Denyse is CEO and Founder of Rock Your Red, a nonprofit she started 10 years ago to Empower, Encourage and Educate people about cardiovascular diseases after having open heart surgery in 2012.

Denyse was recently awarded the Joan Sparkman Unity Award for her service in the community. She was also rewarded the Community Hero Award for her unwearied involvement in the community by the Women of Delta Sigma Theta Sorority Incorporated. She was named Realtor of the year in 2019; nominated for several service awards such as the Temecula’s Citizen of the Year for 2020, and Murrieta and Wildomar volunteer of the year in 2024.

Denyse’s “Why” in Life is her family.

Pauline Woelky

Director
Pauline Woelky-Henke is more than a seasoned real estate professional—she’s a visionary leader and passionate advocate for her clients, her peers, and her community. As the broker and owner of United One Realty, a boutique brokerage nestled in the heart of Murrieta, CA, Pauline has been helping people turn houses into homes since earning her real estate license in 2005.

Her journey is one of continuous growth and impact. Pauline has been a Director of the Southwest Riverside County Association of Realtors (SRCAR) since 2018, she is committed to various committees within the association and guided the board as President in 2023. She is also grateful to have a voice on a larger scale, acting as a California Association of Realtors (CAR) state director since 2018 and a current director for the National Association of Realtors (NAR).

Pauline’s commitment to empowering the next generation of real estate professionals shines through her dedication with the Southwest Riverside County Young Professionals Network (SRCYPN) since 2016. Her tenure as Chair in 2017 earned her the title of YPN’er of the Year. In 2018, she brought her creativity and leadership to help create the new Temecula Valley Chapter of the National Association of Hispanic Real Estate Professionals (NAHREP), serving as its Marketing Director. Her enthusiasm for real estate has also led to opportunities to share her insights on radio and TV programs.

What drives Pauline is a genuine desire to serve—whether that’s advocating for homeownership rights or finding meaningful ways to give back. Locally, she is honored to serve on the advisory board for Hospice of the Valleys, supporting its mission to provide compassionate care.

At the heart of Pauline’s life is her family. She is a proud wife and mother of three vibrant kids whose passions for competitive dance, volleyball and surfing. Whether camping under the stars, relaxing by the lake, or riding dirt bikes in the desert, Pauline cherishes time spent with loved ones and friends.

Her approach to life and work is grounded in connection, service, and a love for learning. Pauline is committed to making a positive impact wherever she can, believing that small, meaningful actions can create lasting change. She believes that success is about building relationships and helping others achieve their goals.

Michelle Beeson

State Broker, Allison James Estates & Homes
2025 President, Southwest Riverside County Association of REALTORS®
Michelle Beeson has been in real estate since 1995, starting as a salesperson and earning her broker’s license in 2008. Over the years, she has mentored and trained countless agents, sharing her passion for education and professional standards. Her dedication to raising the bar in real estate led her to serve on SRCAR’s Grievance Committee, become a Director in 2020, and step into leadership as President-Elect in 2024.

Now, as the 2025 SRCAR President, Michelle is focused on expanding educational opportunities for members and ensuring the association is a true resource for both brokerages and individual agents. She believes that well-educated professionals create a stronger industry, and she thrives when teaching and mentoring.

When she’s not immersed in real estate, Michelle enjoys gardening, watercolor painting, and spending time with her large and lively family—including her seven children and eleven grandchildren. Life is full, but she wouldn’t have it any other way!

Michael Perciful

President
Licensed real estate professional with extensive experience in the San Diego & Inland Empire
area. Proven track record of success and dedicated to simplifying the buying and selling
process. Strong negotiation skills and ability to utilize the latest technology in the real estate
market. Highly involved in local real estate associations and served on the Hemet City Council
from 2016 to 2020, including roles as Mayor Pro Tem and Mayor.

*Licenses and Certifications:
– Licensed Real Estate Agent since 2005
– Licensed Full-time Real Estate Broker since 2008
– REO Specialist
– Short Sale Specialist
– Commitment to excellence
– At Home with Diversity
**Professional Memberships:**
– National Association of Realtors® (NAR)
– California Association of Realtors® (CAR)
– Southwest Riverside County Association of Realtors® (SRCAR)
**Board and Committee Experience:**
– CAR Director: 2015 – 2025
– CAR Executive Committee Member: 2020
– SRCAR Board of Directors: 2014 – 2025
– SRCAR President: 2017 & 2024
– Governing Committee Hemet / San Jacinto: 2014 – 2024
– Pro-Standards Committee Member: 2011 – 2025
– SRCAR Pro-standards Chair: 2018 – 2022, 2025
– Local Government Relations Hemet / San Jacinto: 2012 – 2014
**Professional Experience:**
**Hemet City Council:** 2016 – 2022
Elected member of the Hemet City Council in 2016
– Served as Mayor Pro Tem upon election
– Served as Mayor during the second year of term**Real Estate Agent & Broker:** 2005 –
Present
– Dedicated and successful real estate professional in Hemet and surrounding areas
– Simplifying the process of buying and selling real estate for clients
– Negotiating the best possible price and terms for clients
– Utilizing the latest technology for understanding current market trends and making
connections for client success

Class 8: Ready. Set. Realtor – Price it Right, Thinking Like an Appraiser

Price it Right, Thinking Like an Appraiser

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